Case study: Emil Frey – Range Rover night

RANGE ROVER NIGHT

Summery lightness meets modern luxury.

For the Range Rover Night at Autocity Emil Frey Zürich Nord, the showroom was transformed into a stylish summer lounge.

Palm trees, olive trees, parasols, beach chairs, warm lighting accents and an individually designed bar created an atmosphere that was surprising, high-quality and relaxed at the same time.

A brand experience that combines space, hospitality, and emotion.

THE IDEA

A SHOWROOM BECOMES AN EXPERIENCE WORLD.

The modern architecture of Autocity provided the perfect stage for a summery reinterpretation of the Range Rover brand world.

The aim was to create an atmosphere that underlines the premium character of the vehicles while conveying lightness, warmth and hospitality.

This created an exciting contrast between clear architecture and Mediterranean elements.

Not simply decorated. But deliberately staged.

SUMMER AMBIENCE

A HOLIDAY FEELING RIGHT IN THE MIDDLE OF THE SHOWROOM.

Generous palm trees, olive trees, bright parasols and selected lounge elements transformed the room into an urban summer lounge.

Beach chairs provided a surprising accent and brought a relaxed, almost Mediterranean atmosphere to the modern surroundings.

Each element was chosen to complement the architecture while simultaneously creating a new atmosphere.

STYLING & ATMOSPHERE

DETAILS THAT MAKE THE DIFFERENCE.

Natural materials, fresh greenery and understated decorative elements created a harmonious overall picture.

Lemons and limes on the tables playfully echoed the summery concept, while warm lighting accents and delicate strings of lights provided depth and atmosphere.

As evening progressed, the effect of the showroom changed – from a bright presentation room to an atmospheric event location.

BAR EXPERIENCE

Hospitality becomes part of the production.

The bar was also deliberately integrated into the brand's world.

The branded Range Rover / Emil Frey Bar formed a central meeting point of the evening, combining hospitality with brand experience.

Individual drinks and non-alcoholic alternatives embraced the summery concept and made enjoyment a part of the overall experience.

SIGNATURE DRINKS

SUMMER IN A GLASS.

Fresh, light and color-coordinated with the event concept: The drinks were not just served, but consciously understood as part of the staging.

Herbs, fresh aromas and elegant presentation provided small moments of pleasure that continued the summery feeling of the evening.

GUEST EXPERIENCE

SPACES FOR ENCOUNTERS.

A successful event is not solely created by the design of a room.

What matters is how guests move around, interact, and feel comfortable within it.

Standing tables, lounge elements and different seating areas created space for conversations, spontaneous encounters and relaxed moments.

The guests were not just guided through the room – they became part of the performance.

THE EFFECT

FROM SHOWROOM TO BRAND EXPERIENCE.

As the evening progressed, the atmosphere continued to evolve.

The warm light, the summery design elements, the hospitality and the event program blended together to create a harmonious overall experience.

The showroom remained clearly recognizable as a brand world – but at the same time it appeared more emotional, vibrant and personal.

The vehicles remained the main focus. The staging created the framework to experience them anew.

WHAT WE HAVE IMPLEMENTED

ONE CONCEPT. MANY DETAILS. A COHONY WHOLE.

EVENT CONCEPT & STAGING

Development of a summer brand and experience world to match Range Rover, location and guests.

STYLING & AMBIENCE

Palm trees, olive trees, parasols, beach chairs and selected summer decorative elements.

LIGHTING

Warm uplights and light accents create an atmospheric change in the room.

BAR & HOSPITALITY

Integration of the branded bar as well as a suitable beverage and service concept.

GUEST JOURNEY

Design of different areas for arrival, meeting, enjoyment and experience.

PROJECT COORDINATION

Combining all elements into a cohesive event production.

TESTIMONIAL

WHAT OUR CUSTOMER SAYS

"The Range Rover Night at Autocity Emil Frey Zürich Nord was a visual masterpiece."

The team has created a setup that strikes the perfect balance between modern luxury and an inviting summer atmosphere.

Every detail of the event decoration was well thought out and showcased the vehicles in a breathtaking way.

The team has impressively demonstrated how to make a brand emotionally tangible. An absolutely top performance.”

Juliane Krummel-Bunk

Marketing / Event Coordinator

Emil Frey AG Zurich North

THE EVENT AT A GLANCE

CLIENT

Emil Frey AG Zurich North

EVENT

Range Rover Night

LOCATION

Autocity Emil Frey Zurich North

DATE

July 1, 2025

CONCEPT

Summer Lounge · Brand Experience · Hospitality

SERVICES

Event Concept · Styling & Ambience · Lighting · Bar Experience · Guest Journey · Coordination

OUR CLAIM

Don't just display brands. Make them tangible.

We develop event concepts that evolve from the brand, the occasion, the space, and the guests.

The point is not to decorate as much as possible.

It's about consciously shaping the atmosphere, emotionally charging brands, and creating a coherent overall experience from individual elements.

Not simply organized. Curated.

YOUR BRAND. YOUR EVENT. OUR SIGNATURE.

Whether it's a product launch, client event, corporate celebration or brand staging – we develop individual event worlds that not only present your brand, but also bring it to life.

LET'S CREATE YOUR SIGNATURE EVENT